Here's
the traditional way most people send a greeting card...
You slog through traffic to your local card shop, search
through hundreds of cards, and wait in line to purchase
your expensive cards and postage stamps. Then, once
you’ve purchased the perfect card, you search
for a pen so you can write a personal message, address
and stamp the envelope, and drop it in the mailbox.
Sound familiar?
Why don't people
send more cards?
Even though you may want to build
relationships and express appreciation, there are three
primary reasons why most people don't send cards as
often as they'd like to:
- It's inconvenient and time-consuming
to go to the card shop.
- Greeting cards are expensive these
days.
- Many people forget important dates
and occasions.
I've found a solution to all three
of these reasons:
1. With a simple click of your computer
mouse you can select a card, write a message (using
your own handwriting font and signature that has been
scanned into the system) and send
a printed greeting card in less than a minute.
The cards will be stuffed, addressed, stamped, and sent
it in the mail for you. And now you can even create
your own custom card front in less than a minute!
2. These customized cards cost
less than a dollar-fifty including postage!
3. A reminder system will
tell you when a card is needed, or you can simply
choose a card anytime you want!
Why spend your time and resources
cold-calling for new customers?
"The
deepest principle in human nature
is the craving to be appreciated."
-William James
If
you have employees or you manage others,
one of the most effective ways to encourage excellence
and hold on to your best employees is to share
appreciation when someone
does a good job. (Studies show that not
feeling appreciated is
one of the top reasons given by valued employees who
quit their jobs.)
 |
If you
are a business owner or an independent sales or
service professional,
you already know that people do business with people
they know, like and trust. They also do and refer
business to people they remember.Even if you are
well-liked and respected, if you are not remembered,
it does not matter. |
What if you sent one card every other
month to your top 60 customers (a Birthday card, Thank
You cards, a Thinking of You card, Holiday cards, etc).
How many more customers might that generate for you
per year? Do the math!
"The
best and most beautiful things in the world cannot be
seen or even touched. They must be felt with the heart."
-Helen Keller
At
a presentation to a group of 40 realtors, the
group was asked, "How many of you currently send
cards to thank your customers?" Only 2 out of 40
raised their hands. The next question was asked: "What
is a customer worth over their lifetime?" The answer:
$4000 ... a very small amount. This means that:
(a) Most of the realtors did not consider
a person a source of revenue after the first sale.
(b) They don't do any kind of follow-up that could lead
to referrals or repeat business.
If you are a realtor, small business
owner, loan officer, consultant or sales professional,
you can use this ridiculously
simple system to double or triple your business in one
year simply by making your customers feel special and
cared for. Send out one unexpected card a day
and watch your business transform in a year!
"People
will forget what you said, people will forget
what you did, but people will never forget how
you made them feel."
-Maya Angelou
It's very easy
to stay in regular touch with even large numbers
of people. With the click of a mouse, you can
import contacts from other databases, set up contact
groups, and establish customized campaigns...or
you can send one card at a time.
Tom Hopkins is the #1 Sales
Trainer in the World. Sending cards is one of
his most powerful sales tools. Here are just a
few examples of ways you can use greeting cards
to build relationships with your clients, prospects
and referral partners:
Read
Tom Hopkin's entire article "Developing the
Thank You Note Habit." |
|
• Thank you for talking with
me on the telephone.
• Thank you for meeting with me.
• Thank you for your business.
• Thank you for your kind referral.
• Thank you for taking your time to consider letting
me serve you (after first refusal).
• Thank you for taking your time to analyze my
services (after they buy from someone else).
• Thank you for the excellent service you have
provided for me.
• Thank you for using our service/product (sent
at one year anniversary).
Not sure what to say in your notes?
Click
here to see Tom Hopkins' suggested language to include
in your thank you cards.
We have the perfect mechanism
for businesses to:
• Build relationships, customer
loyalty and retention.
• Create top-of-mind awareness.
• Differentiate businesses from their competitors.
• Make customers or employees feel appreciated
and acknowledged.
• Increase warm market referrals
 |
We offer a simple
and professional way for businesses to follow up
with their customers, vendors and associates. A
customer who feels appreciated will continue to
do business with you. They will also refer others
to you. |
You can now even include
a gift or a gift card!
Include
a gift with your greeting cards -- a great way to express
special appreciation for a referral, a good deed, or
a job well done. Click here
for more information!
Create Campaigns to Promote,
say Thank You & More!
You can create campaigns that will automatically send
out thank you cards, birthday cards, holiday cards,
promotional postcards, and more. The campaign system
does a "mail merge" of the recipient's name
to personalize the card. We'll show you how to set up
a campaign for your business in just minutes. You can
even personalize each individual card anytime before
its scheduled date to go out.
What You Send
Out Comes Back!
|